GOOD NEWS

GOOD NEWS
Ask For The Truth...

Monday, July 30, 2012

Android Paid Apps and Market Niches

Android Paid Apps and Market Niches:

papermill.pngThere’s a useful article on Papermill’s first few weeks that offers yet another example of how Android users are not willing to pay for apps. The author concludes that this has resulted in…


"applications that either compromise on quality or have not had the necessary time invested in their design"
and
"Applications for larger companies that are developed for multiple platforms are also not developed with quality in mind. The Android version in this scenario is often turned out as quickly as possible simply so that company can advertise as being on the platform. In the majority of such cases, the Android is either a direct port of the iOS app or is a copy of it, with UI elements and UX principles from iOS clearly present."
This is true for some apps. Only yesterday, the much anticipated Instagram for Android released looking more like an iOS app than an Android app.


However, the Papermill example does offer a glimmer of hope for paid apps. If you look at the chart of people who did pay, you can see it’s mainly high end Galaxy Nexus devices…

papermillhandsets.png

I suspect that people with high end phones are less cost sensitive. These people act more like iOS purchasers. This makes me wonder if there’s a market for paid apps that targets just high end Android users. It’s much easier to write, support and even finely tune for a few high end devices. It’s also much easier to market to a smaller market segment. As the number of shipped Android phones becomes ever larger, the possibilities for targeting niche sub-sectors becomes more viable.




Related Articles:

No comments:

Post a Comment